Skip to main content

 Freedom Rice Bran Oil Launches Revolutionary 'ACT TODAY' Campaign


Makes Disruptive use of technology to make static print advertisement talk to the customers about Freedom Rice Bran Oil is Cholesterol Ki Safai Ka Specialist’


Hyderabad: June 07th, 2024: Gemini Edibles & Fats India Ltd introduces a disruptive tech-enabled print advertising campaign for Freedom Rice Bran Oil, titled 'ACT TODAY'. This cutting-edge initiative leverages QR code technology to transform how consumers interact with the brand, enhancing convenience, messaging and engagement. This is the first time in India that an edible oil brand has used this technology to make a static advertisement talk to the consumers through the digital video about Freedom Rice Bran Oil.


The campaign features a print advertisement with a QR code that, when scanned with a smartphone, brings static image to life with a compelling video message about the benefits of using Freedom Rice Bran Oil, the 'Cholesterol Ki Safai ka Specialist'. The message ends with a unique call to action button which instantly connects to Freedom Healthy Cooking Oils Website, where consumers can enter the pin code and directly purchase the Freedom Healthy cooking oils through the quick commerce portals serving in the neighbourhood and take advantage of exclusive promotional offers. 


The campaign emphasizes the numerous health benefits of Freedom Rice Bran Oil, including its ability to lower cholesterol levels, support weight management, and enhance skin health. With over 10,000 ppm of Oryzanol, Freedom Rice Bran Oil is a trusted choice for health-conscious consumers, actively supporting heart health by increasing good cholesterol while reducing bad cholesterol.


Mr. P. Chandrashekhara Reddy, Senior Vice-President of Sales & Marketing, Gemini Edibles & Fats India Ltd stated, “We at Freedom Healthy Cooking Oils explore innovative ways to reach our customers and engage with them. Our latest print advertisement on Freedom Rice Bran Oil is Cholesterol Ki Safai ka specialist leverages technology to enable customers to view the video information about the product and its benefits. We hope this innovative advertisement helps people to ACT TODAY and incorporate Freedom Rice Bran Oil for daily cooking.”


Mr. Chetan Pimpalkhute, GM Marketing, Gemini Edibles & Fats India Ltd added, “We always explore innovative ways for better customer experiences and engagement. In the latest advertisement for Freedom Rice Bran Oil, we use technology to make a static print advertisement speak with the consumers and explain the benefits of using Rice Bran Oil for daily cooking for ‘Cholesterol Ki Safai’.  The QR code integration allows consumers to instantly connect with the Freedom Rice Bran Oil, explore the product benefits, access exclusive promotions and place online order for the brand.  This innovative approach marks a significant step forward in how consumers connect with Freedom Rice Bran Oil. We are delighted at the response to this disruptive advertisement and the social media buzz created through this innovation.”


Join us in embracing healthier cooking with Freedom Rice Bran Oil and ACT TODAY for a better tomorrow.


Comments

Post a Comment

Popular posts from this blog

Christmas Eve Dinner

@Hyatt Hyderabad Gachibowli Treat yourself to a memorable Christmas Eve at TG's The Oriental Grill, Hyatt Hyderabad Gachibowli, where festive vibes and sizzling Teppanyaki grills set the stage for an unforgettable evening. Our expert chefs will take you on a culinary journey, offering an array of delightful dishes prepared right in front of you. Celebrate the season in an elegant yet vibrant atmosphere, where the warmth of the holiday spirit adds to the festive cheer. Join us for an evening that blends exceptional cuisine with the magic of the holiday season. When:  24 th December 2024 Where: TG’s The Oriental Grill, Hyatt Hyderabad Gachibowli Time: 07.00 PM-11:30PM For Bookings, call- +91 9355688898
Post a Comment
Read more

Adani Krishnapatnam Port Achieves Record Cargo Throughput for Second Consecutive Month

Adani Krishnapatnam Port Achieves Record Cargo Throughp ut for Second Consecutive Month Adani Krishnapatnam Port Limited (AKPL), a key asset of Adani Ports and SEZ Limited ((APSEZ) , has achieved a new operational milestone by recording its highest-ever monthly cargo volume of 5.85 million metric tonnes (MMT) in June 2025. This surpasses the previous record of 5.74 MMT and marks the second consecutive month of record-breaking performance.   Mr. Jagdish Patel, CEO, AKPL, attributed the achievement to exceptional teamwork and operational excellence. “This milestone is a testament to the relentless efforts, seamless coordination, and unwavering dedication of every team member,” he said. “Heartfelt thanks to our teams, vendor partners, and valued customers for making this possible. It is a moment of great pride — only the second time since the port’s inception that such a volume has been achieved.”   The milestone has been dedicated to AKPL’s ground teams, whose performan...
Post a Comment
Read more
  Sonata Software Unveils New State-of-the-Art Facility in Hyderabad; Aims to Create 5,000 Jobs   HYDERABAD: 12 th  May, 2025:   Sonata Software  [NSE: SONATSOFTW, BSE: 532221], a leader in Modernization Engineering, today  announced the opening of its new facility in Hyderabad. The facility was formally opened by the Honorable Chief Minister of Telangana, Shri Anumula Revanth Reddy. Spread across 200,000 square feet in the Vamsiram Suvarna Durga Tech Park in Hyderabad’s Financial District, the new center is designed to fuel innovation, scale global delivery, and nurture next-generation digital talent. This strategic expansion reinforces Sonata Software’s deep commitment to delivering future-ready technology solutions and strengthening its global delivery footprint. Over the next three to five years, the facility is expected to generate more than 5,000 high-value technology jobs and serve as a key hub for digital engineering, co-innovation, and advanced tec...
Post a Comment
Read more