IVF Advancements: A New Era in Fertility Solutions By Dr K Sreevani Kotha MBBS, MS (OBG), FRM, FMAS, FIGI (Germany) Director & HOD, 9M Fertility by Ankura Hospital. GACHIBOWLI Reproductive medicine is continually advancing to enhance its success rates. Since the first successful IVF procedure in 1978, which involved fertilizing the egg with sperm in vitro and transferring the embryo to the uterus, millions of parents have welcomed babies through this technology. Recent technical advancements have significantly increased the chances of conception. Traditionally, doctors selected emb...